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Main target countries are England, America, Canada, Australia, and India. They all belong, except USA, to the Commonwealth of Nation such as England, Canada, Australia, and India which are influenced by advanced countries like USA and Europe excluding China. Although America and Europe are advanced medical countries , Korean medical institutions have more advantages by providing high quality of medical services with low prices. Especially India, which is closely related with Arab and Southeast Asian history, which has a population of a billion. Moreover, new large wealthy classes like Eastern ones are increasing by growing IT and steal industries and several infrastructure parts. For these reasons, India is a suitable and potential country to allow Korean medical institutions to enter . Now, after Japan, since India has a lot of recognition of Korea with Korean electronic products like Samsung , it will be a positive and prosperous market.

Now, China is threatening America as it has the largest population in the world and also the biggest wealth classes having high incomes and a high standard of living like an advanced nation of the West. Also, Japan is rising as the second economic power in the world. Because of the Korean cultural wave, China is the best place to appeal the attraction of Korea as it is easy to come and go by plane and ship. From this, China is the best country for oversea medical travel. Due to the restriction of The Chinese Communist Party, Korean medical institutions are not easy to enter China, but pioneering of medical travel in China is very important as a medical travel market.

Japan is the country which is so near and yet so far. Although it is difficult to have relations with cultures, customs or histories etc, it believes that there is a key to communicate with Japan through medical services known as human’s common interest and another common language. Even though Japan is the global medical power, high medical fees for cancers and incurable diseases are charged so Korean medical services have enough advantages to enter into the Japanese market. High quality of medical services compared against costs , since it is easier to come and go than China, Japan is a good country to bring medical tourism.

Russia is the fastest growing medical travel country. Although underdevelopment of medical facilities and devices, high medical fees are charged. Because of this, Russia is one of example countries having high demands for medical travel. Because of the Korean wave, Korea has good recognition in Russia. By giving chances for the rich in Russia to experience high quality medical services with lower fees than other developed countries.

The Middle East has the highest average of medical fees per person per capita. Unlike Arab Emirates having good Medicare benefits because of oil money, poor medical facilities and services run by Western people are provided with high fees when using private medical institutions. Since some countries like Dubai are designed as “ The Special Medical Area” , medical institutions from around the world have already entered there but they have high rates of oversea medical travels. In the wealthy classes they are surpassing developed countries’, oversea medical travel strategies of VIP Marketing type is needed.